NYTimes.com/Health
Developed, in close collaboration with newsroom, technology, and business units, Health Vertical with original and licensed content in wellness and disease, as a major destination portal for consumers of health information. Products include:

  • Health Guide – licensed reference covering 3,000+ conditions and 100 in-depth reports on the most common diseases, coupled with NY Times news, features, and multimedia
  • Times Essentials – original reports published in weekly series, covering 100 conditions, interpreting the news and connecting seamlessly with licensed reference content. Each set of reports includes Reporter’s File, Expert Q&A, Questions for Your Doctor, 5 Things to Know, and Clinical Trials.
  • Consults – blog in which top academic MDs discuss the latest news and take readers’ questions on diabetes, heart failure, stroke, cancer, lung disease, and Alzheimers.
  • Patient Voices – audio slide series with patients talking about their experience with diseases and other conditions; interpretive graphics.
  • Well – Tara Parker-Pope sifts through medical research and expert opinions for practical advice to help readers take control of their health; includes blog, weekly column, podcast, and video.
  • Personal Best – Gina Kolata’s column on high-performance workouts and fitness.
  • The New Old Age: Caring & Coping – Jane Gross’s blog providing expert advice and navigation for the 70+ million U.S.seniors and their baby-boomer caregivers.
  • Recipes for Health – new column on menu planning and daily recipes; forthcoming: a healthy eating video blog, user-submitted healthy recipes, and a recipe nutrition analyzer.