Adam Bosworth’s (Google Health, Microsoft, XML) Web startup whose mission is to combine personal data with health content to deliver tailored health plans for individuals (see New York Times article by Steve Lohr). As data is recorded, tracked, and interpreted, personalized Care Plans are delivered, which together with communities and other interactive features motivate people to take charge of their health. Originally Chief Content Officer responsible for developing original and licensed text and multimedia content, plus community and other social media strategies. Currently on Advisory Board as consultant on publishing and community strategies.

“Sarah combines an encyclopedic knowledge of healthcare (its issues, the players, and the current state of the art), with incredible editing and content abilities and deep experience in building teams and forming partnerships to build the right online content. She has been a pioneer in pushing forward participatory medicine online and the use of community to generate new and important content and blogs in the health arena.”
— Adam Bosworth, founder of Keas Inc. and developer of Google Health